Accelerating Accountability: Understanding Your Audience

When I first started, I was reactionary. I believed that great communication meant exhibiting a sense of urgency where everything had to be delivered real-time.

The first lesson I learned in how to accelerate accountability was to establish who my audience was and what I was really trying to establish with them.

  • There was so much noise in all these spaces that information was simply not seen. Everyone would @here, @channel, or pin, which would only cause more information to be drowned out.
  • As our technology stack continued growing, so did these problems because of issues with access or information being siloed.

I never asked how much time they’d need to feel confident about changes — I was too focused on being able to report that everyone was notified and ready.



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